NEW YORK – With an increased focus on helping marketers capitalize on programmatic’s potential to drive sales and raise marketing ROI, DMA is teaming with MediaMath and the New Marketing Institute (NMI) to deliver the first of its kind programmatic training session on April 15. The all-day session will take place at MediaMath’s new headquarters at Four World Trade Center in high-energy downtown Manhattan. The session is titled: “DMA/NMI Masterclass: Digital, Programmatic & Omnichannel Marketing.”

“Programmatic’s unlocked potential is that it ties the value of relevant and personalized marketing to the corporate bottom line,” said DMA’s Neil O’Keefe, Senior Vice President of CRM and Member Engagement. “To deliver an omnichannel experience to customers, it’s essential to master digital engagement with customers and programmatic is the future of digital marketing. Few firms have mastered the code and the steps to the unlock this potential like MediaMath and the New Marketing Institute, which makes them invaluable partners in delivering actionable insights to DMA’s members and customers with this new masterclass training.”

“The goal-based marketing organization of the future needs to make learning a part of their ROI strategy and arm the next generation of marketing leaders with the tools that they need to succeed in this fast paced and ever evolving industry,” said Elise James-DeCruise, VP and Founder of the New Marketing Institute. “The NMI Masterclass is an opportunity for participants to immerse themselves in a learner centered environment where they will walk away with a common language, stronger network (internally and externally) and an accelerated personalized learning approach to gain a better understanding of this complex ecosystem and the technology that underpins it.”

According to O’Keefe, a central purpose of DMA/NMI Masterclass training is to equip marketers to demystify the programmatic and digital landscape and its myriad tools, charts and nomenclature and terms.

“Delivering relevant and personalized marketing in a cost-effective way is growing exponentially in terms of importance. Most marketers have to figure it all out for themselves, which leads to gaps, blank spaces and economic inefficiencies. Even if you’re a recent graduate, it’s highly unlikely that you have received education related to programmatic marketing, despite the fact that it is the method by which most media is going to be bought and sold within the next two years,” O’Keefe said. “There is truly no time better than the present for a marketer to become more educated on programmatic tools.”

The DMA/NMI Masterclass session will cover a range of topics spanning from the display advertising basics to demystifying the programmatic landscape, to omnichannel modules that break down what marketers need to know to make holistic campaigns that incorporate video, mobile, and social tactics. The DMA/NMI Masterclass is suitable for – but not limited to – marketers interested in ramping up individual skills and knowledge used in the digital and programmatic space. Some examples of the types of talent and positions that would benefit most from this class include:

  • Account Manager Digital Marketing Solutions
  • Online Marketing Analyst
  • Manager, Consumer Insights
  • Social Media Coordinator

Space is limited, so marketers are encouraged to register soon.

DMA will be undertaking further training of this nature in May and June. For more on programmatic and emerging trends training, contact

Media Availability
If members of the media are interested in interviewing the Masterclass session presenters, please contact Mike Uehlein at 202-861-2441 or

About Direct Marketing Association (DMA)

The Direct Marketing Association (, founded in 1917, is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing and the use of data for good. DMA represents thousands of companies and nonprofit organizations across the entire ecosystem of data-driven marketing – including supply and demand sides – and brings together all industry participants to address the most significant challenges and advance solutions that benefit the marketplace. DMA’s solutions bring forward INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies that support innovation and data-inspired creativity in marketing. DMA’s signature event, &THEN, is the largest global event for data-driven marketing and attracts the industry’s top leaders and practitioners from around the world.

About MediaMath
MediaMath ( is a global technology company that’s leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.

About New Marketing Institute
In 2012 MediaMath created a semi-autonomous business arm to lead internal and external trainings and certifications, the New Marketing Institute. The New Marketing Institute (NMI) educates, empowers, and engages the new generation of marketing professionals with timely and relevant industry, leadership, soft skill and TerminalOne trainings through our industry-wide certification program.