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MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced their work with Oracle Marketing Cloud to enable B2B and B2C marketers to drive engagement by powerfully combining paid and owned media.

MediaMath’s TerminalOne for Oracle Marketing Cloud application, is an app that lives within the Oracle Marketing Cloud user interface and allows marketers to extend and align their email messages by leveraging powerful retargeting tactics across paid media channels. Additionally, marketers are able to build more actionable customer profiles by activating email-based audiences across paid channels.

“By working with Oracle, we are integrating powerful and complementary advertising and marketing technology to provide marketers with the complete end-to-end infrastructure they need to target their audiences at every stage of the customer journey, from awareness and engagement to purchase and retention – and beyond,” said Chris Victory, VP of Global Partnerships and Business Development at MediaMath. “The MediaMath app for Oracle Marketing Cloud is just the tip of the iceberg when it comes to our plans for collaborating and merging the worlds of paid and owned media.”

The MediaMath App for Oracle Marketing Cloud is available on the Oracle Cloud Marketplace, a one-stop shop for Oracle customers seeking trusted business applications and service providers offering unique business solutions, including ones that extend Oracle Cloud Applications.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.