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MediaMath has appointed company executives Ari Buchalter and Michael Lamb to co-president roles.

Reporting to MediaMath chief executive Joe Zawadzki, Buchalter and Lamb will both take the title of president with individual responsibilities across the platform and commercial sides of the business.

Zawadzki said: “I’ve known Mike and Ari almost 15 years, and beyond being the two smartest people I know, they are also career-long seekers of marketing truth.”

MediaMath’s TerminalOne Marketing Operating System was designed to help marketers “redefine their contribution and impact to their organisations”, according to a company statement.

In his role as president, Platform, Buchalter will continue to lead the development of TerminalOne with a focus on scaling its omni-channel capabilities and interoperability with the broader ecosystem.

“Our mission has been to build software with the intelligence to understand a marketer’s true business objectives, and to instrument a complex supply chain to be able to optimise directly for those goals,” said Buchalter.

“I’ve been incredibly proud of the organisation we’ve built over the past seven years to accomplish that, and am extremely excited about where we can take this with even more resources and more focus over the next seven,” he added.

Under Lamb, the commercial team inclusive of both the client-demand and partner-supply sides globally, as well as all business operations across finance, corporate development, legal, and HR, will continue to work on expanding in both established and emerging markets.

“The discipline of marketing is undergoing a radical transformation thanks in large part to people like Joe who saw early on the opportunity to empower marketers to do more than simply apply their intuition to address business challenges,” said Lamb.
“With TerminalOne, brand marketers, direct response marketers, and loyalty marketers, all have the tools to drive performance-based marketing.

“In partnership with Ari and Joe, and with the help of the truly amazing team at MediaMath, we will help these marketers take a ProgrammaticFirst approach to marketing, re-engineering their demand and supply chains to ensure that their entire marketing stack is working in concert to drive these goals.”