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— MediaMath bolsters APAC presence with the appointment of former MediaCom executive

SINGAPORE, Jan. 15, 2015 /PRNewswire/ — MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced the appointment of Rahul Vasudev as Managing Director, APAC.

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Vasudev joins the MediaMath team from MediaCom, one of the top global media agencies and the largest integrated digital agency in Asia Pacific (RECMA 2014), where he was the Head of Digital for the APAC region. He brings a wealth of regional expertise and experience to MediaMath including an intimate knowledge of agency business, and an invaluable understanding of the publisher and technology landscape. Vasudev will oversee all APAC operations and help accommodate the soaring demand for MediaMath’s technology across the region.

Erich Wasserman, Chief Revenue Officer, MediaMath, commented, “Rahul is highly and fondly regarded throughout the digital media landscape, having been recognised by clients, peers and partners with numerous accolades. His unparalleled understanding of the digital ecosystem will accelerate the next wave of our expansion across APAC. We are delighted to welcome him to the team.”

“It’s an exciting time to be joining one of the world’s leading digital marketing companies,” commented Vasudev. “MediaMath is renowned in the industry for revolutionising marketing technology, and continues to define industry. Agencies and advertisers seeking powerful marketing results look upon MediaMath as a genuine partner. I look forward to further building the APAC team and growing MediaMath in the region.”


About MediaMath
Based in New York with 12 locations across 5 continents, MediaMath develops digital marketing technology and offers deep industry expertise that enables marketers to connect with consumers individually and at scale, across the entirety of the world’s digital media.

MediaMath’s TerminalOne Marketing Operating System™ allows marketers to customise their own technology infrastructure and leverage their data and industry data in the planning, execution, optimisation and analysis of digital marketing programmes, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables them to drive transformative business results across the entire digital ecosystem.

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