MediaMath, the global technology company and creator of the TerminalOne Marketing Operating System for digital marketers, has announced the appointment of Richard Beattie as Senior Vice President Commercial, EMEA.

An entrepreneurial digital marketing professional with over a decade of business leadership experience, Beattie joins MediaMath from one of the world’s leading software-as-a-service (SaaS) providers, Oracle, where he was responsible for developing the Marketing and Social business lines in EMEA. Prior to this, Beattie was Vice President and General Manager, EMEA, at Vitrue, the leading social platform acquired by Oracle. He spent his early career developing high-growth businesses from start-up to maturity to acquisition.

Dave Reed, Managing Director, EMEA, MediaMath, commented, “We are delighted to welcome Richard to MediaMath. A proven leader in the ad tech arena, Richard has led sales and marketing for two technology giants – Oracle and Adobe – across the UK and Europe. His wealth of experience gained from building business and technology solutions for ecommerce companies, coupled with his extensive knowledge of the mobile and social landscapes, will be invaluable to our team. At a time of significant growth for MediaMath, Richard will enhance our commercial and client-facing operations to help our clients effectively seize the massive advantages of programmatic media buying.”

“MediaMath has established itself as a world-class leader in digital marketing,” commented Beattie. “Not only is the business renowned for revolutionising the industry, it has emerged as the partner of choice for agencies and advertisers seeking powerful marketing results. I share MediaMath’s vision of empowering teams in local markets to best service the client, and look forward to accelerating its reputation as a centre of excellence.”

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