MediaMath has hired Oracle executive Richard Beattie to lead its commercial operations in the EMEA region.

Beattie, senior director EMEA for marketing and social cloud at Oracle, will become senior vice president commercial, EMEA, at the ad tech company.

Prior to joining Oracle in 2012, Beattle held senior roles at social platform Vitrue, Omniture and ClickSoftware.

Dave Reed, EMEA managing director at MediaMath, said: “[Beattie’s] wealth of experience gained from building business and technology solutions for ecommerce companies, coupled with his extensive knowledge of the mobile and social landscapes, will be invaluable to our team.

“At a time of significant growth for MediaMath, Richard will enhance our commercial and client-facing operations to help our clients effectively seize the massive advantages of programmatic media buying.”

Beattie added: “MediaMath has established itself as a world-class leader in digital marketing. Not only is the business renowned for revolutionising the industry, it has emerged as the partner of choice for agencies and advertisers seeking powerful marketing results.

“I share MediaMath¹s vision of empowering teams in local markets to best service the client, and look forward to accelerating its reputation as a centre of excellence.”

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