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Digital marketing specialist MediaMath has announced the integration of its services with Apple’s iAd platform to offer marketers the ability to run ad campaigns within more than 250,000 apps on Apple devices globally.

MediaMath clients which incorporate iAd into their digital marketing efforts “will be able to engage consumers with rich ad experiences across a wide range of mobile devices,” according to MediaMath.

Advertisers will be able to use Apple’s targeting data or automatically find the best audiences for a given ad using insights from billions of Apple transactions.

Ari Buchalter, chief operating officer at MediaMath, said: “With marketing budgets rapidly shifting towards programmatic, and the continued rapid growth of mobile, iAd brings a powerful combination of global scale, unique and rich data, and a high-quality user experience.”

Jeff Allen, vice president of eCommerce at American retail company L.L. Bean, one of the first businesses to leverage iAd via MediaMath, added: “MediaMath continues to innovate and stay ahead of the curve through strategic partnerships and product innovation, and their integration with Apple’s iAd platform is no exception.

“The rich targeting data, expansive reach across mobile devices, and high-impact ad units allows us to further engage our target audiences and even expand to new demographics.”

Last week Apple announced that it had partnered with automated advertising company Rubicon Project in a move that suggests the tech giant is getting serious about its ad business.