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Programmatic technology has evolved to meet the needs of brands’ omni-channel campaigns, providing engagement opportunities with consumers across channels and devices.

At Chief Digital Officer Forum Silicon Valley MediaMath’s Vice President, Global Retail Edwin Lee will speak on the panel, “Executing Omni-Channel: Be Where Your Customers Want You To Be,” which is scheduled for Wednesday, Nov. 19 at 11:50 a.m. PST. Sprinklr Chief Evangelist, Jeff Dachis will moderate the panel discussion in which Lee will examine how programmatic media buying empowers marketers to not only meet their marketing objectives, but to simultaneously engage with consumers and move them down the path-to-purchase. He will also reference case studies that demonstrate how brands have leveraged the TerminalOne Marketing Operating System™ to optimize brand awareness, direct response, and loyalty and retention marketing campaigns.

The second annual Chief Digital Officer Forum Silicon Valley is taking place November 19-20, 2014, at the Ritz Carlton in Half Moon Bay, California. It is an exclusive digital leadership event for 200 attendees in senior digital marketing and operations roles. The theme of this year’s event is “Engaging the Connected Consumer.”

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