Read on PRNewswire UK

Upcast Social, a MediaMath company and Facebook® & Twitter ad management tool built for global media agencies, announced today the renewal of their agreement with Starcom MediaVest UK (SMG) as a key strategic paid social tech partner for EMEA. SMG will continue to utilise Upcast’s paid social management tool to bring advanced ad campaign management in social paid media.

“We are excited about the renewal of our partnership with Upcast, which has played a key role in driving efficiency and innovation within our client portfolio. This continued partnership will facilitate a collaborative approach to data, audiences, and the ongoing development of our award-winning paid social offering. It will also contribute to refine our cross-channel and cross-device strategy and planning, and enable us to take success to the next level in an exciting yet increasingly complex marketplace,” said Chris Camacho, Managing Partner, Precision Marketing, Starcom MediaVest.

“SMG is one of our most important media partners and we are delighted to continue our relationship. With our expertise in social advertising across Facebook and Twitter, supported by our 100% focus on providing a reliable SaaS solution, we are committed to SMG and its clients’ success,” said Grant Muckle, Managing Partner, Upcast Social.

This follows the recent news of MediaMath acquiring Upcast. For full details, visit

About Upcast

Headquartered in London, UK, Upcast Social, a MediaMath company, provides the tools to create, manage, and optimise large scale Facebook and Twitter Ad campaigns for global media agencies networks including GroupM, Publicis and leading independents. Its technology integrates seamlessly with Facebook and Twitter to allow full visibility of ad campaign performance and budgets to achieve a dramatic improvement in ROI. Upcast is a Facebook Preferred Marketing Developer and Twitter Marketing Platform Partner. Visit or contact for more information.

About Starcom MediaVest Group

Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG’s three global award winning agency brands: MediaVest, Starcom and Spark. Ranked the number one global media network in billings in the world by RECMA, SMG ( an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with the world’s leading companies including Heineken, P&G, Samsung and, among others. SMG was named Media Network of the Year at the 2014 Cannes Lions International Festival of Creativity and Global Network of the Year at the Festival of Media in 2013 and 2014. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.