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September 18, 2014 – Today’s digital marketing ecosystem presents billions of advertising opportunities daily that each require real-time decision-making. Building a technology platform that supports the velocity of this ecosystem and processes those opportunities is complicated, especially given the near-constant rate of evolution the digital marketing industry is undergoing.

At Surge 2014, OmniTI’s scalability and performance conference, MediaMath CTO Roland Cozzolino will offer attendees a peek behind the curtain during, “How To Cope with 100 Billion Opportunities a Day: Building the Pipes of an Ecosystem” Friday, Sept. 26, at 10 a.m. ET. During the session, Roland will share how MediaMath architected an ultra-low latency platform that allows hundreds of other companies to plug into this high-throughput opportunity stream, enhance the opportunity, and still meet a 100-millisecond service-level agreement (SLA).

From infrastructural and architectural decisions, to the APIs, to the characteristics of a successful services-oriented team, Roland will walk through many of the essential elements behind building MediaMath. He will also share lessons learned along with a snapshot of MediaMath’s future.

Surge 2014 will take place at the Gaylord National Convention Center in Maryland from Sept. 24-26. Roland will also lead the conference’s Lightning Talks — five-minute talks about innovations and ideas.

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