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August 18, 2014 – In June, Facebook introduced the ability to leverage its users’ behavior outside the social network to inform more targeted, personalized advertising within its platform. While this innovative data stream presents marketers with novel opportunities, it also presents new challenges such as integration with existing programmatic strategies and the need for dynamic creative.

At MediaPost’s Social Media Insider Summit, August 21st, at 11:45 a.m. PT, MediaMath VP of Global Partnerships Chris Victory will explore how advertisers are navigating Facebook’s new data streams. Victory will reference insights from more than 100 campaigns across various verticals from advertisers who are already outpacing their social media goals by leveraging first party data in the Facebook Ad Exchange (FBX). He’ll discuss how advertisers can best incorporate new and existing data sets into their programmatic and social media strategies to optimize brand awareness, direct response, loyalty and retention.

Social Media Insider Summit is taking place in Lake Tahoe, CA from Wednesday, August 20, to Saturday, August 23. The event brings together thought-leaders and innovators to discuss what’s working and what’s not working in the rapidly evolving social media landscape.