London, 29th July 2014: Pervorm, Benelux’s leading performance marketing agency, and specialist in digital trading and optimisation of display and social advertising, today announced the launch of its Open Seat product in partnership with leading global technology company, MediaMath, enabling advertisers to take control of their programmatic media buying, while at the same time profiting from Pervorm’s extensive technical knowledge and partner network.

Pervorm’s new Open Seat product has been designed to enable advertisers to gain greater control over the media buying process, and deliver increased levels of transparency by demonstrating the real value that programmatic buying can bring. Alongside standard ad trading features, Open Seat also allows Pervorm to provide additional consulting, training and custom reporting for clients. Clients are able to trade directly using industry-approved tools, as well as having access to established premium advertising contacts, while receiving specialist support from Pervorm.

Until now, the success of programmatic has relied on strategy, daily optimisation, and creative management – all of which require specialised knowledge – while the proliferation of new platforms and solutions in the marketplace has left advertisers confused and sceptical about adopting programmatic technology. The development of Pervorm’s new Open Seat product will help overcome all these issues.

Open Seat is being launched in partnership with MediaMath OPEN, which has enabled Pervorm to set up many local partnerships such as tag and data management provider, Relay42. Following a rigorous examination of its strategic vision, expertise and contribution to the advancement of the marketing industry, Pervorm has also achieved Platinum certification for MediaMath’s OPEN Buyer program, so is recognised as a company that excels in advancing industry awareness and innovation in programmatic media buying.

Pieter Meijer, CEO Pervorm, commented:“We are delighted to achieve Platinum Certification for MediaMath’s OPEN Buyer program and announce our Open Seat product, which enables advertisers to get behind the wheel of esteemed international demand-side platforms. Depending on a client’s requirements, we can either deliver a managed service – including creative production – or provide system training and consult with clients on their data infrastructure needs, enriching these technologies with knowledge and local partnerships.”

Greg Williams, Co-Founder, SVP OPEN Partnerships, MediaMath, commented, “MediaMath is focused on initiatives that empower digital marketers with the opportunity to take control of programmatic buying and we are delighted to award Pervorm with Platinum status within our OPEN Certification Program. The Open Seat product reflects our philosophy of industry education and advancement, and we look forward to a successful partnership with Pervorm”.

About Pervorm

Pervorm is the leading performance marketing agency across Benelux, optimising campaigns for its clients all over the world. Pervorm was set up in 2009 in the belief that ultimately, advertising could behave as a personal assistant, and that it can serve consumers in a much better way than it does today.

Since 2009, Pervorm has been helping marketers understand and benefit from the current and future technology and data opportunities that will make that vision become a reality. Pervorm’s early start in technology-driven marketing enables the company to execute media buying and optimisation, develop data-enriched creative productions and consult marketers on the most valuable data infrastructure they require.

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Media Contact for Pervorm

Lotte Dooper


Tel: +31 6 289 63 020


About MediaMath

MediaMath is a global technology company that’s leading the movement
to transform traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating SystemTM.

A pioneer in the industry, introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform that unleashes the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimises interactions across all addressable media, delivering superior performance, transparency and control to all marketers; and better, more individualised experiences for consumers. MediaMath has won nineteen out of twenty head-to-head competitive tests, was ranked #1 DSP by Forrester and has delivered triple digit year-over-year growth since inception. It has a seasoned management team that leads twelve global locations across five continents.

Key clients include every major agency holding company, operating agency, and top brands across verticals.


Media Contact for MediaMath

Hazel Johnstone, GingerMay Marketing and PR


Tel: +44 (0)203 642 1124