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June 17, 2014 – The Exchange Lab, a London-based programmatic ad marketplace, on Monday announce a partnership with MediaMath, a demand-side platform (DSP). The partnership will see MediaMath’s buying technology integrated directly into The Exchange Lab’s marketplace.

The Exchange Lab marketplace is now connected to several DSPs worldwide, including MediaMath, The Trade Desk, DoubleClick Bid Manager, AOP, Yahoo Ad Exchange, AppNexus, TubeMogul and others.