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June 5, 2014 – US — Marketing management platform provider MediaMath has closed a $73.5m series C financing round, while also increased its debt facility to $105m.

The funding will be used to support the company’s new international offices in the EMEA, APAC, and Latin American markets. It is also earmarked for the development of new products and features for MediaMath’s flagship technology, the TerminalOne Marketing Operating System.

Series C financing was led by Spring Lake Equity Partners, with participation from new investor Akamai Technologies, and existing investors Safeguard Scientifics, Catalyst Investors, and Observatory Capital. The company debt facility was led and syndicated through Silicon Valley Bank.