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MediaMath has taken a big step towards securing a promising future for its TerminalOne Marketing Operating System by announcing combined fresh funding of $175 million.

Rather than putting itself up for an Initial Public Offering, the company has decided to go down the more patient and disciplined route of raising finance on a step-by-step basis. The biggest chunk of investment comes courtesy of the $73.5 million generated through a Series-C funding round, led by growth equity firm Spring Lake Equity Partners.   

Now, with demand for its end-to-end marketing platform hotting up, the company has set its sights on rapidly expanding out of the United States and attacking the competition worldwide.

The product

Built in the hope of assisting online marketers in the effective management of their campaigns, TerminalOne offers a wholly transparent version of ad performance, allowing its users to make key decisions based on a wealth of data.

This is said to help campaign managers “re-engineer” their ad buying for transformative results, and results from the company’s latest round of funding prove that investors are more than prepared to buy into this philosophy.

The vision

By increasing its debt facility up to $105 million, MediaMath encouraged $175 million in funding which will be used to introduce its TerminalOne solution to the global market.

The company already has offices in New York, Boston, Chicago, San Francisco, London, Singapore and Tokyo, but now plans on opening up more international spots across Europe, the Asia-Pacific and Latin America.

Joe Zawadzki, CEO of MediaMath, added that his firm was “very pleased” to have Spring Lake Equity Partners on board, with company partner Dan MacKeigan returning the sentiment.

“MediaMath’s leading industry position, buoyed by their remarkable triple-digit year-over-year growth and best-in-class marketing platform, presented us with an opportunity that we could not pass up,” commented Mackeigan.

“We are excited to support the company through this next phase of growth.”