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Dave Reed, MediaMath

Programmatic technology firm MediaMath has appointed Dave Reed as managing director for EMEA.

Reed, who has been at the company for six years, moves from his SVP strategic solutions role in the US to take up the London position.

Erich Wasserman, who was appointed chief revenue officer at MediaMath in January, said: “David has unprecedented, far-reaching expertise, and has been central in helping clients to understand how MediaMath’s technology enables them to grow their business in deeper and more effective ways.

“With the digital advertising market predicted to grow exponentially over the next few years, we are delighted that Dave is leading our business in the region.”

Reed added: “We are seeing a surge in both the scale and significance of programmatic technology to enterprises across EMEA, and MediaMath is at the helm of this expansion.”

Before joining MediaMath, Reed spent 10 years working in digital marketing, e-commerce and software development.