Link to original MediaPost article

To educate the Japanese market on the shift towards programmatic advertising, Maxifier is hosting an event, “Programmatic Chaos,” in Tokyo on July 17. Joe Zawadzki, CEO of MediaMath, Kirk McDonald, president of PubMatic, and others will be presenting at the event.

“Programmatic, and most recently programmatic direct, is dramatically changing the way publishers and the industry as a whole do business,” stated Denise Colella, president, Maxifier. “Japan is still in the initial phases of the adoption of programmatic approaches, and has a real interest in understanding how other countries are implementing new technologies and techniques to compete today. ‘Programmatic Chaos’ is intended to educate the market, as well as discuss issues around the challenges and choices facing Japanese businesses when assessing their business needs.  Maxifier is excited to gather together innovative leaders in our space to debate and provide more clarity around what’s going on.”