MediaMath promotes Matt Spiegel to general manager for the Americas

By: Lewis Lazare  Published: February 25, 2013

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Matt Spiegel has been promoted to senior vice-president and general manager of the Americas at MediaMath, a global digital media-buying platform headquartered in New York.
In his new role, Spiegel will be based in the Chicago office, and will be responsible for leading MediaMath’s sales, accounts and business development teams to drive new and existing business throughout North America, Central America and South America.
Spiegel also will implement new partnerships that help clients drive better advertising results through MediaMath’s technology. Spiegel will report directly to MediaMath Chief Strategy Officer Eoin Townsend.
Spiegel joined MediaMath following the acquisition of the mobile ad delivery platform Tap.Me in December, 2012, and has served as general manager of Open, MediaMath’s business and technology environment for digital interoperability. MediaMath used the acquisition to establish a Chicago office, which Spiegel has overseen since the acquisition.
Spiegel served as CEO of Tap.Me for more than a year, developing a technology that is now part of MediaMath’s TerminalOne media-buying platform. Prior to Tap.Me, Spiegel held multiple roles at Omnicom Group (NYSE: OMC) as CEO of Omnicom Media Group Digital, CEO of Annalect Marketplaces and managing partner of Annalect Ventures.
“Matt has been with our company for a relatively short time, and he’s already had a major impact on how we do business and how we develop partnerships to serve our clients,” said Joe Zawadzki, CEO of MediaMath. “As our business continues to grow, we’re going to benefit immensely from Matt’s contacts and wealth of experience in digital media and advertising,” noted Zawadzki.
Added Spiegel: “Programmatic platforms have an immense amount of topical momentum, and MediaMath has positioned itself to be a leader in the digital advertising space both domestically and abroad. “I’m excited to help lead the company as it expands on its vision.”
MediaMath’s buying platform, TerminalOne, provides advertising agencies and over 1,000 brands — including half of the Fortune 500 — with the technology and back-office services to drive business results across display, video mobile and social channels.