MediaMath gains presence in Australia

By: David Hing  Published: April 17, 2012

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Demand side platform (DSP) MediaMath has forged an Australian presence through a partnership with local technology company Kinected.

The partnership gives the Australian market access to MediaMath’s TerminalOne DSP and helps MediaMath make inroads into the Asia-Pacific market.

Kinected will oversee the management of bids for advertising inventory and the partnership will be managed from its Sydney office by founders Gary Hardwick, Mick O’Brien and Ross McNab.

“As the market expands in APAC, we are able to help brands and agencies trade in the new data-driven advertising market place,” says MediaMath chief research officer Mike Peralta. “This is a very exciting time for the sector and we’re excited to be at the forefront of these developments.”

MediaMath recently teamed up with PubliGroupe to form Spree7 and bring its services to the German, Swiss and Austrian markets.