Director, Product Marketing

Department: Product
Location: United States, Remote
Updated on: July 06, 2022

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MediaMath helps the world's top brands deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our demand-side platform every day to launch, analyze, and optimize their digital advertising campaigns across display, native, mobile, video, audio, digital out of home, and advanced TV formats.

MediaMath initiated an industry-wide effort to create a 100% accountable, addressable and aligned supply chain through SOURCE ecosystem. SOURCE by MediaMath is a technical and commercial framework for agencies, brands, tech companies, and content owners designed to provide long-term sustainable solutions for a clean digital media supply chain with brand-safe, viewable inventory. MediaMath has offices in 15 cities worldwide and is headquartered in New York City.

Key Responsibilities

We are looking for an enthusiastic, creative and ad-tech minded Product Marketing professional to join our Product Marketing team, reporting to the VP of Product Marketing within our Product organization. As a Product Marketing Director, you will be responsible for Go To Market planning and execution of new and existing MediaMath features and products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.  In your role as a Product Marketing Director, you will be an expert in programmatic users and buyers and will transfer that knowledge to the sales channel.

This role will regularly engage with key stakeholders including Product leads and leadership, the Client Success organization, MediaMath’s Marketing team, and the Senior Leadership Team to ensure messaging is accurate and strongly positioned, toward the goal of a cohesive and client-centric narrative. This role supports our media and supply strategy across all regions, channels, and modalities

You will:

  • Develop product positioning and messaging that differentiates our media products, markets, and inventory management tools in the market
  • Equip our Client Success Organization with a benefits-driven narrative for how our products solve client challenges
  • Sales Enablement: Communicate the value proposition of our products to the Commercial, Engagement and Account teams, and to external clients and partners
  • Inspire creativity in the team to engage with internal and external audiences in new ways
  • Contribute significantly to the ongoing creation of the Product Roadmap by understanding market trends, competitors, client demands, product adoption rates, revenue goals and more
  • Build materials to support the selling and ongoing usage of our products, from presentations to case studies to training decks (this role is not responsible for client-specific pitches, however)
  • Manage planning and execution of product launches, and managing the cross-functional implementation of the plan
  • Work with Product leads on offerings already in-market, to increase usage, ensure best practices, and ensure customer questions are answered
  • Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to out-compete them
  • Assist with branding and naming, and ensure consistency of terminology across the org
  • Ensure that all relevant teams across the organization are kept informed of Product activity, by compiling and distributing comprehensive communications and documentation
  • Collaborate with Marketing team on planning and executing publicity and thought leadership initiatives
  • Build strong relationships with all stakeholders; understand differing viewpoints and needs of each to ensure organization understands and adopts new products and releases

You are:

  • 4 years’ experience in the ad tech or digital space or 4years’ experience in B2B SaaS Product Marketing within marketing, agency, or MarTech disciplines.
  • Understanding of the digital advertising supply chain functions is a strong plus
  • Have a proven background in in collaboration and strategic thinking

You have:

  • Strong communication skills, both written and verbal
  • Problem-solving skills
  • Good time management skills
  • Proficiency in PowerPoint, Excel, Office Suite, and Word

Why We Work at MediaMath

We are restless innovators, smart, passionate and kind. At the heart of our culture are six values that provide a framework for how we approach our work and the world: Teams Win, Scale + Innovation, Obsess Over Learning & Growth, Align then Execute, Do Good Better and Embrace the Journey. These values inform how we energize one another and engage with our clients. They get us amped to come to work.

Founded in 2007 as a pioneer in "programmatic" advertising, MediaMath is recognized as a Leader in the Gartner 2020 Magic Quadrant for Ad Tech and has won Best Account Support by a Technology Company for two years in a row in the AdExchanger Awards.

MediaMath is committed to equal employment opportunity. It is a fundamental principle at MediaMath not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related  medical condition, and other protected characteristic as established by law.