You’ve Got the Love: Boosting Sales for Valentine’s Day 2017

One of the first major consumer holidays of the year, Valentine’s Day tends to sneak up on us following the busy November-December months. With more than $20 in spending billion expected and CPMs not nearly as high as the holiday season, Valentine’s Day is a huge opportunity for advertisers (especially retailers).

We conducted an analysis of almost 100 of our clients’ previous Valentine’s Day campaigns to provide you tips for prospecting, remarketing and customer activation.

Download the guide for recommendations on how to get the most love from your Valentine’s Day campaigns.



With Helix, our proprietary data offering, you get first-party, transactional and predictive audiences across all channels. As a Helix member, you gain access to exclusive benefits including custom lookalike models, actionable insights, fresh high-quality audiences, and consultative services.

We’ve put together some Helix Standard Audiences for Valentine’s Day. To take advantage of these audiences for your campaigns, contact your MediaMath account rep.

  • Valentine’s Day Shoppers
  • Romantic Ideas
  • Cheap Valentine’s Day Gifts
  • Men’s Lifestyle
  • Weekend Getaways
  • Valentine Gifts for Him
  • Valentine Gifts for Her
  • Valentine Decorating


We’re offering special, exclusive pricing on holiday audience segments from some of our top data providers.

Global Publisher-Sourced Data

Global Publisher-Sourced Data

Online and Offline Data

Attitudinal/Emotive Data



MediaMath has identified publishers that have Valentine's Day inventory to help maximize your campaign ROI.

Check out the inventory offerings. If you’re interested in any of the offerings, contact the publisher’s contact or your MediaMath rep to get started. Note that prices are subject to change.

Download Inventory