The State of Programmatic Marketing with Joanna O’Connell – Ep. 2

The State of Programmatic Marketing with Joanna O’Connell – Ep. 2
Posted on March 8th, 2017

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Here’s the Recap:

In this explorative conversation we dig a bit deeper into the current state of Programmatic Marketing with the Chief Marketing Officer of MediaMath. Joanna O’Connell’s in-depth experience has given her a unique perspective into the current state of programmatic, and what the impact of technology has had and will have on the industry. Joanna’s valuable insights help paint a more complete picture.

What We Covered:

  • [1:50] – Joanna’s memories of Vassar college
  • [3:00] – How is Joanna currently defining programmatic marketing?
  • [4:45] – What problems does programmatic solve for?
  • [7:32] – How do we make ads less ‘creepy?
  • [10:10] – The magic of data science and technology
  • [11:00] – The influence of science fiction movies in advertising
  • [13:15] – Joanna is an avid horse rider!
  • [15:10] – What stage of programmatic marketing are we in?
  • [17:00] – The importance of using technology to scale.
  • [21:20] – What is the role of an agency partner?
  • [23:35] – The benefits, if any, of bringing programmatic in-house
  • [28:00] – The rise of consultancies
  • [30:12] – What are the challenges when contemplating bringing tech in-house
  • [34:00] – The effect of mobile and video
  • [39:10] – Defining header bidding and it’s impact
  • [41:50] – Trends in reporting and analytics
  • [48:00] – Closing thoughts on where the industry is headed!


You don’t create long term sustainable competitive advantage by annoying people. Click To Tweet With great power comes great responsibility. Click To Tweet Advertising is discovery for consumers. Click To Tweet Philip K. Dick was a genius, in a kind of terrifying way. Click To Tweet We may have invented our own problem when we created the click. Click To Tweet

Links Mentioned

Joanna on Twitter
MediaMath Blog
NMI on Facebook
NMI on Twitter

Reach Out!

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Intro Music Composed by Erik Osmond.

Outro Music Composed by Dan Wissinger