Marketing Engineer Program – Bonus Episode

Marketing Engineer Program – Bonus Episode
Posted on May 2nd, 2017

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Here’s the Recap

In this special Mathlete takeover episode Michelle Said interviews Adam Yamaguchi putting the spotlight on the Marketing Engineer Program, which has just seen the completion of its sixth cohort. Michelle also speaks with recent graduate David Khalev about how the Marketing Engineer Program, or MEP, came to be, the changes its experienced over the years, and what Marketing Engineers, or MEPs, can expect out of their rotations.

Michelle is the Senior Manager of Programmatic Education at the New Marketing Institute. She uses her 10 years of experience in the online space to educate others in NMI’s industry-leading Digital Marketing and Omnichannel certification courses.

Adam is currently the Director of Program Development at the New Marketing Institute where he oversees the Marketing Engineer Program.

What We Covered

  • [02:45] How the Marketing Engineer Program got started
  • [04:00] Where did the term, “Marketing Engineer” originate?
  • [05:40] How the program is run.
  • [07:15] How David found out about MEP.
  • [08:35] What does an ideal candidate look like?
  • [11:05] How has MEP changed over the past 3 years?
  • [13:05] David’s experience with MEP.
  • [16:00] The global launch of MEP.
  • [20:00] The importance of friends made in the program.
  • [23:20] What were some of the earlier challenges with MEP.
  • [27:00] Is there friendly competition within the program?
  • [28:30] Advice for those interested in the program.
  • [30:00] Do your research if you’re interested in the program.

MEP 6 Graduation

MEP Copern


Let’s create a program where we can set people up to be successful. Click To Tweet MEP is able to exist because of the culture at MediaMath. Click To Tweet This program…puts the cohort into a 3rd-standard deviation of people who are well-versed… about digital marketing. Click To Tweet

Links Mentioned

New Marketing Institute Website

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Intro Music Composed by Erik Osmond.