As the New Year gets into its swing we continue to reveal The Drum's New Year Honours. Who were the brands brave enough to do something different in 2013? Which agencies impressed us time and time again? And what work will we cherish for years to come? All this week we've be revealing our picks of the year, the full list of which is also published in The Drum’s 8 January issue.
If anyone can make the world of programmatic trading and real-time bidding sound interesting it’s MediaMath’s Erich Wasserman. An absolute dynamo of a person, Erich’s passion and enthusiasm for how the digital ecosystem is evolving, even to the most sceptical of journalists, is both infectious and exhilarating. He can turn any dry-seeming subject into the most fascinating of topics in mere seconds, which has been a much welcomed surprise by all who have encountered him at The Drum.