Top Level Strategic Hires Press On at “New Marketing OS”
NEW YORK, NY – April 6, 2010 â€• Former Havas Digital SVP of global development, Marta Martinez, has joined the executive ranks of MediaMath. Named SVP of operations and business development, the agency veteran is the latest senior hire at the total media platform which continues to beef up its leadership with top talent from the most respected technology and advertising companies including Google/DoubleClick, Yahoo/Right Media, AOL, Microsoft/AvenueA/Razorfish, McKinsey, Digitas, Accenture and Rosetta.
“We’re building the open architecture and platform for the full media ecosystem and we’re solving for every person in the value chain,” said Joe Zawadzki, MediaMath’s CEO. “To do that most effectively, we need veteran insight, vision and experience from seasoned experts like Marta.”
Martinez, who spent the last decade at Havas Digital, the umbrella holding company that oversees all Havas Media’s interactive companies, is tasked with deploying the assets of MediaMath’s media and data partners. Also in her charge are strategic partnerships to support the evolution of the company’s industry leading TerminalOne™ platform. These activities are integral to MediaMath fulfilling its mission of being “the new marketing OS.”
“MediaMath will be the dominant buying solution for digital media by powering the new marketing professional – providing an unmatched combination of technology, supply, data, analytics and workflow automation,” asserted Martinez. “Our goal is to be the operating system to which agencies turn for smart media buying, insights and optimization – so they can focus more on client strategy and less on execution.”
MediaMath’s automated buying and dynamic reporting platform provides advertising agencies with access to billions of daily impressions, and the data and powerful analytics necessary to make best use of them. Headquartered in New York, the company was founded in 2007 by a seasoned team of entrepreneurs, marketers, technologists and quants. Investors include Safeguard Scientifics, Inc. (NYSE: SFE), QED Investors, SJF Ventures and European Founders Fund. For more information visit http://www.mediamath.com/.