MediaMath's DSP Taps KN Dimestore To Measure Brand Impact At Scale
Integration Enables TerminalOne Users to Deploy Surveys, Chart Metrics
NEW YORK, NY – September 22, 2010 â€• Brand marketers keen to measure critical metrics like awareness, favorability, recall and purchase intent across their media spend can now look to DSP leader MediaMath. MediaMath has partnered with KN Dimestore to offer multi-question, in-banner surveys for display, rich media and video campaigns with real-time reporting via its DSP, TerminalOne.
KN Dimestore’s surveys, which appear in the same placements as banner ads, are road tested for accuracy in identifying brand lift and effectiveness in real time. This enables marketers to measure then adjust campaigns in flight, optimizing media spend.
“KN Dimestore’s platform goes beyond clicks to understand the composition of the audience a campaign reaches – regardless of targeting approach,” said Florian Kahlert, senior vice president of KN Dimestore. “This offers a proven method of campaign optimization and validates the quality of TerminalOne audience segments for brand marketers.”
The partnership checks another important box in the tool suite TerminalOne offers brands and represents a step forward in making brand metrics standard fare in reporting, optimization and targeting. While MediaMath will be able to provide a turnkey solution for marketers by leveraging KND’s technology, its TerminalOne platform will continue to support all other brand measurement companies.
“TerminalOne clients are successfully applying KND’s solution across premium and reach media environments and against a wide array of strategies to better understand the impact of their brand messages on specific audiences,” noted Marta Martinez, senior vice president at MediaMath. “Then, they can make optimization decisions while a campaign is in-market minimizing media waste and maximizing brand response.”
MediaMath is the leading provider of digital media trading technology and services. Its industry-leading TerminalOne® platform is the first and only enterprise-class DSP, powering the new marketing professional with an unmatched combination of supply, data, analytics, workflow automation and optimization to return focus to marketing strategy rather than media execution. TerminalOne has driven breakthrough results for dozens of agencies representing the world’s leading brands – including units within all 7 global agency holding companies – on thousands of worldwide campaigns. Headquartered in New York City, the company was founded in 2007 by a seasoned team of entrepreneurs, marketers, technologists and quants. Investors include Safeguard Scientifics, Inc. (NYSE: SFE), QED Investors, SJF Ventures and European Founders Fund. For more information visit http://www.mediamath.com/ and http://www.terminalone.com/.
ABOUT KN DIMESTORE
KN Dimestore, a subsidiary of Knowledge Networks – one of the top 15 custom market research companies in the U.S. – provides cost-effective and easy-to-implement online ad effectiveness measurement solutions to agencies, networks, and online publishers. Developed by online advertising insiders, the company's survey technology allows clients to conduct multi-question custom surveys within the footprint of the ad campaign (display or video) without requiring overlays or pop-up invitations. For more information, go to www.knowledgenetworks.com/dimestore.