PubMatic Announces the Launch of Its Newest Data Center in Singapore
Published: November 15th, 2012
NEW YORK–()–PubMatic, the strategic selling platform for publishers, announced the launch of its newest data center in Singapore. Designed to manage the increased volume of business that PubMatic is experiencing as part of the worldwide growth in programmatic advertising, this new data center will serve Australia, Southeast Asia and Japan, a region that, according to IDC’s recently released report, Real-Time Bidding in the US and the World, 2011-2016, is experiencing aggressive growth.
“PubMatic is already hard at work enhancing the process for DSPs and delivering a better user experience for publishers in Australia and throughout Asia,” said Paul Shepherd, PubMatic’s Australian Country Manager. “With this new data center, we are well positioned to maintain seamless service through the anticipated growth of activity in this part of the world.”PubMatic is facilitating ad serving, including Real-Time Bidding, with fully integrated demand partners such as Brandscreen, DoubleClick Bid Manager, MediaMath and Netmining. Over 40 demand partners are expected to be added in the months to come.
This Asian expansion comes on the heels of a period of dramatic growth in terms of product development and funding for PubMatic. The company announced a $45 million dollar mezzanine round of funding in June led by August Capital that has been earmarked for strategic acquisitions and international expansion, as exemplified by the recent opening of new country offices in Australia, France and Germany.