Proactive Investors Australia: Adslot Signs Extended Contract with World's Largest Media Buyer
Adslot (ASX:ADJ) has signed a new contract with GroupM, the world’s largest media buying group. The new agreement extends a five-year relationship with GroupM and sees them commit to ongoing usage of Adslot’s Symphony platform across nine APAC markets.
Further APAC market deployments will also occur.
This is a significant endorsement of the value large media buyers derive from Adslots Symphony technology.
In combination with other agency contracts, including multi-market and regional deals recently announced, Symphony is now positioned as a market leader.
Earlier this month, Adslot entered into a partnership agreement with MediaMath, a global provider of programmatic trading technology to media agencies and advertisers.
This partnership will allow media buyers using MediaMath's Terminal One platform to gain direct access to Adslot's large pool of inventory, including the ability to purchase this inventory direct from Adslot publishers.
The Adslot-MediaMath integration advances the ability of large media buyers to purchase premium inventory from Adslot and non premium inventory from MediaMath via a single console.
Adslot's revenue model is based on taking a percentage of all revenue flowing to publishers via the Adslot platform.
In the space of a few years over $100 million of media has traded through Adslot, with 5,000 advertisers transacting through the platform.