July 16, 2014 – MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, is expanding its reach to Latin America and has chosen global programmatic media company Headway Digital (www.headwaydigital.com) as its exclusive partner in the region.
Through the partnership, both companies are strongly positioned to grow their reach and extend huge advantages to their clients in Latin America, who will now be able to leverage the power of MediaMath’s technology, coupled with the local expertise in emerging markets and extensive international relationships that Headway Digital offers.
As the first DSP to focus on the Latin American market, Headway Digital has helped huge international brands such as Colgate, Mercado Libre, and Samsung to increase their ROI and get their brand message out to the right audience at the right time via web, tablets and mobile.
As a result of the partnership, Headway Digital will now be utilizing TerminalOne, helping expand the scope of MediaMath’s services to new markets.
MediaMath’s TerminalOne Marketing Operating System is an open, extensible platform used by marketers and their agencies to automate the execution of media buying, activate data, and optimize every interaction with consumers, across all digital channels, in real-time, based upon proprietary learning and decisioning algorithms. Through TerminalOne, marketers and their agencies achieve greater outcomes for their media budget, while driving truly transparent, accountable, and repeatable marketing.
“Headway Digital has strong industry expertise and knowledge of the Latin American market, making it an easy choice for us to partner with them,” Fernando Juarez, MediaMath’s Managing Director of Latin America. “We share a commitment to advancing programmatic marketing strategies and see a bright future with them.”
Martin Kogan, CEO of Headway Digital added that, “This partnership highlights how programmatic marketing is becoming more and more vital for advertisers in Latin America, and as the industry is growing and evolving, MediaMath advertisers can more effectively reach this market and get their brand message out to the right audiences.”