Press Release: MediaMath and New Marketing Institute (NMI) Announce First-of-its-Kind Boot Camp on Programmatic Buying
NEW YORK, June 17, 2015 /PRNewswire/ — MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, invites new and seasoned marketers to the New Marketing Institute (NMI) Boot Camp, a one-day event on June 22, 2015designed to provide a practical understanding of the advertising technology industry and empower marketers to pursue a standard of excellence in digital marketing.
To register, click here.
During this dual-track event, attendees will have the opportunity to participate in two core NMI courses: NMI Intro to Digital Marketing, as well as NMI Omni-Channel Marketing, which covers best practices in social, mobile, and video channels. Beginning with how the digital advertising industry evolved from non-existence into a multi-billion dollar business worldwide in less than 20 years, NMI Boot Camp will arm marketers with an understanding of key industry players and technologies. It will cover growth areas and constraints and the primary channels within the rich ad tech environment, especially those connected to programmatic media buying. Upon completion of the course, attendees will have the opportunity to test for and earn official NMI certification in both subject areas.
The New Marketing Institute, MediaMath’s educational arm, is designed to educate and empower a new generation of marketers. Through multi-level courses and certification programs, NMI provides professional resources and customized learning opportunities covering a range of topics within the industry.
For media interested in scheduling a briefing to hear more about the New Marketing Institute, MediaMath’s educational arm, please contact: firstname.lastname@example.org.
Event details include:
What: The New Marketing Institute Boot Camp is an event that serves to educate professionals and students looking build their knowledge of programmatic buying and the major associated digital channels.
When: Monday, June 22, 2015, 9:00 a.m. – 5:30 p.m.
Where: Direct Marketing Association (DMA)
1120 Avenue of the Americas, 13th Floor
New York, New York 10036 USA
MediaMath (www.mediamath.com) is a global technology company that’s leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.