PR Newswire – MediaMath CEO Joe Zawadzki will speak at LUMA Partners' Sixth Annual Digital Media Summit (DMS) during the breakout panel session – "Commerce: Marketing Perfected." Scheduled for Wednesday, May 21, at 2:00 p.m. ET, Zawadzki will discuss a range of topics related to the effect of programmatic media buying technology on e-commerce – from the driving forces behind its adoption to its successful deployment during major shopping seasons and sporting events.
Today's retailers have access to a myriad of offline and online data, but for many, a disconnect still exists between owning data and leveraging it for measurable success. For those still on the fence, Zawadzki will expound on the benefits that retail organizations will experience through the adoption of a programmatic media buying solution. Retailers can more readily pinpoint strong brand affinity as the result of having greater access to their own data, as well as second- and third-party data by establishing a programmatic foundation.
Moderated by First Round Capital Managing Partner Chris Fralic, Zawadzki will be joined by Hooklogic CEO Jonathan Opdyke, Monetate CEO David Brussin, MyBuys CEO Rita Brogley and Rakuten MediaForge CEO Tony Zito.
Referencing retailer case studies, Zawadzki will underscore the value of automation and programmatic for engaging consumers effectively across the purchase funnel in unique ways. He will also participate in the discussion's planned deep dive into channel-specific insights, including the role social plays in e-commerce and how m-commerce should be employed as part of a retailer's marketing strategy.
LUMA Partners' DMS 2014 is the Sixth Annual event offers a unique forum and creates the ultimate for digital decision makers. At DMS, industry-leading chief executive officers discuss key issues in theme-based, interactive forums.