June 23, 2014 – Increasingly complex and comprised of multiple touchpoints, the consumer journey is no longer linear. Confronted by this multi-channel reality, retailers must leverage new technologies to reach and convert consumers into customers wherever they are most engaged. At the same time, these technologies also provide insights into consumer behavior before, during and after a campaign that can be leveraged for more effective engagement.
During "Conquering the Omni-Channel Challenge," at iMedia Commerce Summit Monday, June 23 at 6 p.m. MDT, MediaMath Vice President Account Strategy Jenn Vlahavas will explore the meaning of "omni-channel", explain how programmatic media buying enables multi-channel engagement, and discuss the business results that matter most. She will offer six best practices for retailers to reimagine performance through programmatic, from locating consumers more effectively to ensuring a seamless brand presence across channels and devices.
The inaugural iMedia Commerce Summit occurs June 23 through June 25 at The Grand American Hotel in Salt Lake City, Utah. The event will bring together senior brand marketers to discuss strategies and tactics related to the challenges of omni-channel marketing, especially as it relates to retail and commerce. This invitation-only event's theme is "The Future of Shopping."