The independent DSP joins select group of companies to hold TAG Platinum status by achieving all three of TAG’s seals
New York: DATE MediaMath, a leading independent DSP, has announced today that it has been awarded TAG Platinum status by the Trustworthy and Accountability Group (TAG) for achieving all three of TAG’s certifications for setting industry best practices around malware, fraud and brand safety.
TAG is a global certification program designed to fight against criminal activity and protect brand safety in the digital advertising industry. TAG advances its mission by connecting industry leaders, analyzing threats, and sharing best practices worldwide.
TAG Platinum members make up only 23 of TAG’s 700+ participating companies and must hold all of TAG’s seals. MediaMath is a long-standing member of TAG, and it was named a TAG Trust Champion in 2022 for its ongoing, proactive involvement in combatting fraud in the advertising supply chain. It has now become a Platinum member after receiving TAG’s Certified Against Fraud, Certified Against Malware, and Brand Safety Certified Seals. The TAG certifications demonstrate that MediaMath’s platform and supply chain have undergone a rigorous validation process to ensure best practices are implemented at every step.
TAG CEO Mike Zaneis, “We’re delighted to recognize MediaMath for achieving TAG Platinum status. By undergoing the rigorous application and review process needed to receive all of TAG’s seals, MediaMath has proven its commitment to protecting the digital advertising supply chain from the threats of fraud, malware, and brand unsafe placements.”
“The importance of initiatives like TAG to enhance the programmatic industry and promote trustworthy players cannot be overstated” said Sylvain Le Borgne, Chief Partnerships Officer and Head of Data and Analytics at MediaMath. “We make a commitment to our clients to be at the forefront of the fight against fraud and malware, and to deliver the very best in brand safety. We’re delighted to have been awarded Platinum status by TAG and will continue working closely with the organization to improve the digital advertising ecosystem”.