LONDON, July 24, 2014 /PRNewswire/ — MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced the opening of a new office in Paris, France, building on MediaMath’s established presence in EMEA.
France is a leading European market in the digital advertising space and a natural next step for MediaMath’s continued global expansion. MediaMath recently extended its footprint in the country with the acquisition of French cookieless and cross-device targeting company Tactads, whose solution is one component of MediaMath’s proprietary ConnectedID technology. The new office will be led by Romain Gauthier, Commercial Director, and Damien Alzonne, Manager, Platform Solutions.
Dave Reed, MD EMEA at MediaMath, commented: “We are delighted to announce our on-the-ground presence in France, which will enable us to work closely with our local partners and clients, and further strengthen our foothold within the French market. We look forward to a continuation of our strong partner and client relationships, as well as the development of new, strategic relationships in the country.”
The news follows the recent appointment of Dave Reed as MD EMEA at MediaMath. To read the full announcement, click here.
MediaMath is a global technology company that’s leading the movement to transform traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™.
A pioneer in the industry, introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform that unleashes the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency and control to all marketers; and better, more individualised experiences for consumers.
MediaMath has won nineteen out of twenty head-to-head competitive tests, was ranked #1 DSP by Forrester and has delivered triple digit year-over-year growth since inception. It has a seasoned management team that leads twelve global locations across five continents. Key clients include every major agency holding company, operating agency, and top brands across verticals.