News

Back to News

News

June 11, 2019, Article

Article

MediaMath Puts Video Ads in Context with Iris.TV

This article was originally published in Broadcasting Cable. You can read the full article here.

Programmatic ad company MediaMath has made a deal with Iris.TV that will let advertisers buy video campaigns based on contextual targeting.

More programmatic campaigns are based on reaching a certain type of viewer, either based on demographics or other factors, such as whether they’re in the market for a certain product.

Mediamath will let marketers also place their commercials within relevant content. The contextual information can also help advertisers avoid having their commercials in content they do not want to be associated with.

Back to News
View all Locations
Contact Us
*The following fields are missing.

Thank You

Your request has been received and we will contact you shortly.