MediaMath and Maxifier Partner to Bring Programmatic Buying to Japan
Maxifier and MediaMath today announced a new partnership whereby Maxifier and MediaMath will bring a combined end-to-end programmatic buying platform to the Japanese market.
Published: August 7, 2012
August 7, 2012, Tokyo – Maxifier, the global leader in inventory revenue management technology, and MediaMath, the leading digital media-buying platform company, today announced a new partnership whereby Maxifier and MediaMath will bring a combined end-to-end programmatic buying platform to the Japanese market.
Maxifier’s leadership team, with deep experience in the online advertising technology market in Japan, will be leading business development for the platform as well as managing and providing first line support to clients adopting it. At the same time, MediaMath will be establishing dedicated Japanese resources based in the US to work alongside Maxifier to deliver to the needs of the Japanese clients.
“Increasingly we are being asked for advice by Japanese companies as to which US businesses and technologies they should be working with to add value to their current offering.” commented Denise Colella, Chief Revenue Officer at Maxifier. “In the past we have been more than happy to recommend MediaMath as a ‘best of breed’ buy-side platform. This partnership represents a formalising of our relationship with MediaMath and choosing Maxifier to represent them is recognition of the esteem in which our Japan team is held across the adtech market there.”
“Although we are working with a number of Japanese clients already, Japan is a tremendous opportunity that requires local experience and expertise.” said Eoin Townsend, Chief Strategy Officer at MediaMath. “In reviewing our market entry options we felt the best route to quickly build our Japanese business would be to partner with Maxifier as they have the knowledge, experience, key relationships and market trust to help drive adoption of our TerminalOne platform.”