NEW YORK, Oct. 1, 2013 /PRNewswire-iReach/ — Connecting the dots between offline and online consumer activity and purchase behavior is critical to CPG marketing success, but the growing number of touch points across the fragmented landscape coupled with the overwhelming amount of data available can certainly make it seem daunting.
Addressing the common challenges of CPG marketers, MediaMath's SVP of Marketing Rachel Meranus published additional blog posts in the series developed to help marketers understand how to drive more effective shopper experiences.
Meranus discusses the importance of not only using offline data to inform online messages, but also provides actionable tips to capitalize on the lower funnel opportunity generated by online shopper research. She also discusses tactics to capture the attention of a consumer at the right moment with the help of a sophisticated decisioning engine.
- 3 Tips to Keep Your Brand Top of Mind for Consumers Across Fragmented Marketing Channels
- Driving Sales Faster with Increased Online Consideration
- Leveraging Offline Shopper Marketing Data for Online Success
- How to Catch and Keep Today's Digital Shopper
To read the complete posts, as well as other recently published content, visit MediaMath's blog.
MediaMath recently unveiled its new blog, featuring rich visuals and expert content on the topics and ideas driving and challenging digital marketing strategies today. MediaMath not only offers marketers the technology – its TerminalOne Marketing Operating System™ – that enables them to activate data insights to make smarter business decisions and execute high-performing campaigns, but now also the content to inform their strategies and help them grow their business.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.
Media Contact: Meryl Serouya, MediaMath, 6465682463, firstname.lastname@example.org