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May 8, 2014, Article


MediaMath Launches App For Twitter Ads, Lets Marketers Use First-Party Data

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MediaMath on Thursday announced the launch of an app that marketers can use to buy ads through Twitter Tailored Audiences. The app is available through MediaMath’s demand-side platform (DSP).

The app is used on a self-serve basis. It allows marketers to use first-party data from online or mobile campaigns — such as CRM data — to create custom audiences. MediaMath says those audiences can be exported to the Twitter Tailored Audiences app, and the marketer can then reach those consumers through Twitter. 

“We’re providing our TerminalOne (DSP) users with an easy-to-use app to continue conversation with their most valuable customers — wherever they may be — which presents a huge opportunity to drive better marketing performance,” stated Chris Victory, VP of global business development at MediaMath.

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