MediaMath and Weborama collaborate for audience targeting
Published: October 3, 2012
Digital media-buying platform and services company MediaMath has forged a strategic partnership with European technologies and online ad data company, Weborama.
The initiative is part of the demand-side company’s partner programme – MediaMath Open – which is designed to provide interoperability with ad solution providers to simplify digital media buying.
The partnership will enable platform buyers using MediaMath’s optimisation capabilities and media scale to access Weborama’s database of 90 million unique European users classified by their demographics, interest and intent, and improve the effectiveness of their online advertising campaigns.
“Marketers are looking for an easy-to-use, scalable tool that provides access to media and data, delivering relevant advertising and reach across specific audiences,” says MediaMath EMEA and APAC co-founder and vice-president, business operations, Greg Williams. “Our clients can now utilise Weborama’s data segments through our DSP technology in a pixel-free way.”
“The partnership enhances MediaMath’s TerminalOne technology, and enables marketers to access precisely defined audience segments to minimise spend on wasted impressions and maximise the performance of their campaigns,” adds Weborama UK managing director Mathieu Roche.