Demand-Side Platform’s CEO to Lend Insights at OnMedia Conference
NEW YORK — January 31, 2011 â€•For the third time in as many years, demand-side platform MediaMath has taken home a prestigious AlwaysOn prize – this time nabbing a second straight OnMedia 100 award. The OnMedia 100 is AlwaysOn’s annual list of the top 100 private digital media companies as determined by a panel of insiders, and MediaMath was recognized for creating the DSP segment and offering the industry’s largest scale and market-leading optimization.
MediaMath was chosen from more than 1000 contenders for its outstanding innovation, market potential, commercialization, stakeholder value and media buzz. AlwaysOn’s editorial team scoured the entrepreneurial community to identify leading companies that are disrupting marketing, branding, advertising and PR – paying special attention to those that specialize in analytics to drive marketing success.
“We uncovered a new trend that's creating high-growth company opportunity – the emergence of Web analytics as a powerful tool to help advertisers ascertain the 'wisdom of the crowd' and better target their marketing and branding pitches,” said Tony Perkins, founder and editor of AlwaysOn.
MediaMath’s industry-leading TerminalOne® provides the greatest scale and the most robust analytics to enable agencies and advertisers to effectively meet campaign goals.
“MediaMath has been hard at work transforming Madison Avenue and turning ‘mad men into math men’,” said MediaMath’s CEO, Joe Zawadzki. “We owe AlwaysOn a debt of gratitude not only for recognizing MediaMath and TerminalOne but for spurring discussion about the benefits of marketing technology as part of its fifth annual OnMedia conference.”
Zawadzki will speak on a panel titled Demystifying Online Advertising or How the Mathematicians and Rocket Scientists took over the Advertising Industry at the OnMedia show on February 1, 2011 at 9:35am. The panel will be moderated by Emily Steel of The Wall Street Journal. OnMedia runs from January 31 to February 2 at The Paley Center for Media in midtown Manhattan.
For more information on MediaMath’s panel at OnMedia please visit: http://alwayson.goingon.com/AOEvents/OnMedia/OnMedia-NYC-2011#day-block-2
Headquartered in New York City with offices in Los Angeles, Boston, Virginia and London, MediaMath was founded in 2007 by a seasoned team of entrepreneurs, marketers, technologists and quants. The company’s industry-leading TerminalOne® platform is the first and only enterprise-class DSP – providing an unmatched combination of supply, data, analytics, workflow automation and optimization to return focus to marketing strategy rather than media execution. MediaMath drives breakthrough results for dozens of agencies representing the world’s leading brands – including units within all 7 global agency holding companies – on thousands of worldwide campaigns. For more information please visit http://www.mediamath.com/.