Originally published on Sales Tech Star.
Seasoned Finance & Media Executive Joins from Penguin Random House
MediaMath, acclaimed independent advertising technology company for leading brands, announced that Milena Alberti-Perez has joined the company as chief financial officer. Alberti-Perez joined MediaMath on January 21 and will be based in New York reporting to president, Konrad Gerszke.
“We are delighted to welcome Milena to the MediaMath team. Her deep financial expertise and experience leading large teams in a mature, global organization, coupled with a strong media background, is a strong addition to our leadership team,” said Gerszke. “Milena’s track record in successfully navigating transformations and executing on long-term business plans will be a key asset as we enter our next phase of growth and continue to drive adoption of SOURCE to achieve a fully accountable and addressable digital ecosystem.”
“I’m excited to join MediaMath at this pivotal moment for the Company,” said Alberti-Perez. “MediaMath is well-positioned to deliver the most responsive and accountable advertising technology for brands to buy addressable media and that aligns the interests of brands, agencies, content owners, and technology providers. I’m eager to join the team and help clean up the digital supply chain by the end of 2020.”
Alberti-Perez is a seasoned finance and media executive with 20 years of experience, beginning her career in banking and most recently serving as CFO of Penguin Random House, the world’s largest book publisher with $3B+ in revenue and part of the Bertelsmann Group. As CFO, Milena directly oversaw an organization of more than 100 people, spanning reporting, M&A, royalties, real estate, cybersecurity, audit, and financial planning. She notably advised Random House in the merger of Penguin and Random House, the largest transaction in book publishing history. A native Spanish speaker and international executive, Milena has significant board experience and enjoys volunteering with nonprofits that focus on literacy, news, education, and wildlife. Milena lives in NYC with her husband and three children.
The leadership news comes just months after the company’s announcement of SOURCE by MediaMath, the industry-wide effort to create an accountable and addressable supply chain through an alliance of agencies, brands, tech companies, and content owners designed to provide improved marketing performance and long-term sustainable solutions for a clean digital media supply chain with brand-safe, fraud-free, and viewable inventory.