MediaMath and PubliGroupe partner to bring programmatic media buying to German market
Joint Venture to Optimize Ad Buying in Germany, Switzerland, Austria
Published: March 30, 2012
NEW YORK, Mar 30, 2012 (BUSINESS WIRE) — MediaMath, the leading digital media-buying platform and services company, today announced it has signed a joint-venture agreement with PubliGroupe, a publicly traded provider of marketing and media sales services based in Lausanne, Switzerland. The partners have formed a new dedicated company in Berlin, Spree7 GmbH, to serve the markets of Germany, Switzerland and Austria. Spree7 will offer a state-of-the-art media buying platform and services to advertisers and agencies based on MediaMath technology. The unit will launch its operations by mid-April.
Spree7 will offer its customers the market’s only buying platform that optimizes media, audience, and message to drive the greatest results for brands and their agencies. Customers can access, target, optimize, and analyze cross-channel media sources — including premium and remnant media across display, video, social, and mobile — online and offline audience data from both first- and third-party sources, and an array of creative assets from rich media to dynamic creative. PubliGroupe owns 80 percent of the new entity, while MediaMath owns 20 percent.
The independent research group Forrester recently identified the technology underlying Spree7, MediaMath’s TerminalOne, as a leading ad buying or demand side platform (DSP), bringing together all the digital media, data management, and analytics an advertiser needs to drive better results for branding, direct response, and full-funnel marketing.
“MediaMath has developed the global leading demand-side platform, and we are delighted that we can act as their preferred partner in the DACH region,” said Renato Martignoni, Chief Operating Officer at Digital & Marketing Services at PubliGroupe. “With our sales network in these markets and the setup of a dedicated team of digital marketing professionals in Berlin, we will help marketing experts make more efficient and effective marketing decisions, thereby fully living up to our mission of making marketing more effective for our clients.”
Erich Wasserman, General Manager, EMEA, commented, “Advertisers are constantly seeking to optimize their marketing. With PubliGroupe and the dedicated joint-company Spree7, we will focus on helping customers in the DACH regions to profit from a technology that is all about driving business results. Our product will continue to support multiple and emerging media formats and digital channels such as video, mobile, social, and others. Whatever the channel, our DSP will optimize it while unifying metrics and enabling quick-to-market strategies.”
Headquartered in New York, MediaMath was founded in 2007 and is the leader in the demand side platform category. The company buys billions of highly targeted ads per month on behalf of dozens of top-tier agencies, including all the major agency holding companies. Major brands include American Express, Kellogg's, Prudential, and Kayak.
The MediaMath buying platform, TerminalOne, provides advertising agencies and brands with the technology and back office services to trade effectively across all leading digital advertising channels. It includes a common interface and workflow, a data management layer that integrates marketer and third-party data, sophisticated algorithms and bid optimization, and deep integrations with thousands of premium publishers and supply aggregators.
In Q4 2011, AdAge declared MediaMath the winner of the first Forrester Research DSP Wave report, which can be viewed at http://www.mediamath.com/solutions/forresterwave/ .
MediaMath is a global company with additional offices in London, Boston, Chicago, Los Angeles, and San Francisco. For more information visit www.mediamath.com.
PubliGroupe is a leading Swiss-based provider of marketing and media sales services, enabling advertisers to effectively reach their audience by optimizing the return of their marketing spending and allowing media owners to effectively monetize their reach. It is a performance-oriented full-service provider, employing state-of-the-art data processing tools and information technology with the ultimate goal of making marketing processes more effective for its clients, be it in traditional or digital media. The company is organized into three client-oriented business segments: Media Sales, Search & Find, and Digital & Marketing Services. Each segment is responsible for its own profits and long-term performance. The holding company PubliGroupe is listed on the Swiss stock exchange as SIX (PUBN). For more information visit www.publigroupe.com.