MediaMath has launched a hyperlocal targeting solution in partnership with location data firm Factual. The solution leverages Factual’s Geopulse Proximity data service, integrated into MediaMath’s TerminalOne Marketing Operating System.
MediaMath is the first partner to fully embed Factual’s Geopulse Proximity Designer within its platform. The union enables clients to design, build, and activate hyperlocal targeting strategies directly within TerminalOne, against MediaMath’s global supply scale.
Factual’s Global Places dataset covers over 95m business listings and points of interest across 50 countries and is continually updated. The data is already used by thousands of companies, including some of the largest search, mapping, navigation, ride sharing, and social network platforms.
“MediaMath’s global platform is a natural fit for Geopulse Proximity,” said Rob Jonas, SVP revenue at Factual. “The combination of our highly accurate global data with MediaMath’s advanced targeting and measurement capabilities will create a highly competitive proposition that will deliver tremendous value to the programmatic advertising world. Factual’s global roster of exchange and publisher partners all maintain extensive relationships with MediaMath and extending these to include targeting using Factual’s Geopulse products is a valuable way to drive location targeted marketing budgets as we head into the fourth quarter.”
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