MediaMath joins ANA, 4A’s and IAB to tackle digital advertising’s contribution to climate change
New York: February 7, 2023: MediaMath has joined Ad Net Zero USA, which has been launched today by The ANA, the 4A’s and the IAB. Joined by 42 organizations, representing 40% of the world’s ad spend, Ad Net Zero USA’s mission is for immediate, collective industry action to decarbonise digital advertising operations and increase the promotion of sustainable products, services, and behaviours.
The focus for the USA chapter will be widespread education to encourage action across the digital advertising eco-system, including a continued recruitment drive for more organizations to join the USA chapter. One of its first commitments is to deliver a US-market specific version of the Ad Net Zero Training, an online training course which is designed to help all advertising and marketing services professionals understand the actions they can take to help tackle climate change. Members will also engage in working groups focused on tools and practices that drive carbon reduction related to one of Ad Net Zero’s the five point action plan, including working groups focused on production and media. The Ad Net Zero USA team are planning workshops for supporter organisations on areas including ad production (via AdGreen), event production (via events specialists, isla) as well as introductory sessions to Ad Net Zero.
Sylvain Le Borgne, MediaMath’s Chief Partnerships Officer said “MediaMath is proud to be joining Ad Net Zero USA. As the inventor of programmatic advertising, MediaMath takes the impact of digital advertising on our planet seriously. Our industry must play its part in controlling global carbon emissions and making sure that we are acting in a responsible way when it comes to both our products and our business practices”.
John Osborn, Ad Net Zero USA Director, said: “The time is now to unify the advertising industry to solve one of the toughest challenges facing our industry and the world. The advertising industry has proven time and again the power of collective creative thinking and innovation which are essential in reducing carbon emissions across the entire advertising ecosystem.”
Full Line Up
Members of Ad Net Zero USA Include: Arc Worldwide, Assembly, Audacy, BBDO, Cedara, DAS, DDB, Duration Media, FCB, Good-Loop, Group M, Havas Health & You, Havas Lynx, Havas Media Group, Havas Sport and Entertainment, Hogarth, Indeed, Leo Burnett, McCann, IPG Mediabrands, MediaMath, MobileFuse, MullenLowe, Ogilvy, OMG, OpenX, Quantcast, Red Havas Group, R/GA, Saatchi & Saatchi, Scope3, SeenThis, ShareThrough, Spark Foundry, Starcom Worldwide, TBWA, Viant, Vox Media, Volta Charging, VMLY&R and Wunderman Thompson.