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October 16, 2012, Article


Media Math improves its targeting by allying with Weborama

Link to original Strategies article

Media Math, world leader in the field of platforms buying and optimization services, has signed a strategic partnership with Weborama, European leader in technologies and data for online advertising. This alliance will allow buyers using optimization tools and media level Math Media access to the database Weborama (which has 90 million users in Europe classified according to their demographics, their interests and objectives) and improve the effectiveness of their online advertising campaigns.

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