Keynote: Come hear Boston Red Sox Marketing SVP, Adam Grossman speak on how he accelerated the Red Sox business by using innovative marketing strategies and technology.
Networking & Cocktails: Mix and mingle with the digital media community in Boston. Learn more about MediaMath, our partners, and how you can bolster your business.
Boston Red Sox and Fenway Sports Management Senior Vice President, Marketing and Brand Development
In this role, Grossman is responsible for directing strategic marketing and branding for the Red Sox, and plays a vital role in managing all key Red Sox marketing programs including advertising, branding, broadcasting, social media and fan analytic initiatives. He also directs the club's fan loyalty programs including Red Sox Nation and Red Sox Kid Nation.
SVP, GM Americas, MediaMath
Matt's responsibilities include the expansion of MediaMath's Americas operation and development.
Prior to joining MediaMath, Matt was CEO of Tap.Me, an advertising platform for Branded Enhancements in mobile games that MediaMath acquired in December of 2012. Previously, Matt was with Omnicom Media Group where he contributed in multiple roles focused on building the company's global digital solutions. Most recently, he was the Managing Partner at Annalect Ventures, the corporate development arm of OMG. Matt developed the business model and launched Accuen (Omnicom's trading desk) and served as the CEO of Omnicom Media Group Digital.