During AdWeek Europe, Dave Reed was interviewed by The Huffington Post on the key trends and influences affecting the future of advertising.
AdWeek Europe is a hybrid of inspiring thought leadership that brought together the world’s best and brightest minds to discuss the latest news in technology and advertising.
The big trend for 2015 and expected to grow into 2016, is the progression towards a ‘consumer-centric’ market. This move will see consumers connected at any one time and allow for agencies to generate great conversations.
Media will also play a major influence in advertising this year, with Dave noting that the industry will expect to see a return to the combination of media execution and creative.
Watch on AdvertisingWeek Europe for full interview