Digital Market Asia: Expanding APAC Footprint MediaMath Sets Up Australian Ops
July 31, 2014 – MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, is opening a new office in Sydney, Australia. In addition, a number of the staff from Kinected – one of Australia’s advertising technology companies – will join the MediaMath team in Australia to enhance their presence in the country, and broaden product offerings to clients and partners.
Kinected has worked in partnership with MediaMath for the past two and a half years in Australia, a fast-growing market that has become a key focus for MediaMath’s continued global expansion. The Kinected staff that was previously aligned with MediaMath clients will now operate from the Sydney office as part of the MediaMath team. Meanwhile, the remaining members of the Kinected team will continue to focus on other projects as a separate entity.
MediaMath had recently set up operations in Singapore and Japan.
Erich Wasserman, Co-Founder and Chief Revenue Officer, who led MediaMath in EMEA and APAC until his promotion earlier this year, said, “We are delighted to further establish MediaMath’s presence in the Australian market and are very excited to bring the Kinected team into the MediaMath family. We will help brands and agencies to further capitalise on the wealth of opportunities in Australia, APAC, and beyond. This is a very exciting time for MediaMath and we anticipate more announcements within the region in the near future.”