DataXpand Revolutionizes Programmatic Market with New Pokemon Audiences in their Data Marketplace
NEW YORK, August 25, 2016: DataXpand, the first International data management platform (DMP) and Audience Marketplace with truly global scale and reach, launches the first “Pokemon digital audiences” in the US, Europe & Latam, available in pre-launch from August 25 in MediaMath and then in more than 40 platforms, innovating once again in programmatic audience market.
Pokemon Go has quickly become one of the most viral mobile game of all time. The app based on geolocation and augmented reality has captivated millions of players around the world and, since its launch on July 6, has broken several records:
- It is the most downloaded application game in the history of the App Store.
- It is the mobile game which achieved more profit in the first month, with 206.5 million dollars.
- It is now the biggest game in the United States, surpassing Twitter in its number of daily users, with more time spent on it than Facebook, Snapchat or You Tube.
- Currently on top of the list of most used applications in 70 countries.
These astonishing figures have attracted the interest from brands looking for the opportunity to reach those consumers, who do not take their eyes off their smartphones. Today, DataXpand is the first and only company able to provide an attractive solution.
“Brands that are looking to participate in this global phenomenon have a tremendous opportunity to engage with audiences interested in Pokemon, a unique approach to audience advertising to reach these potential consumers.” said Sebastian Yoffe, Co-Founder & Managing Director of DataXpand.
“We are always looking to be first in market to provide our clients with interesting and innovative targeting solutions and are excited that our close partnership with DataXpand is allowing us initial exclusive access to their new Pokemon audiences” said Aruna Paramasivam, Head of Audience Partnerships at Mediamath.
DataXpand is in continuous search for creative audience solutions for customers, becoming the first DMP to offer this exclusive and trending audience. There are 3 key elements that explain the success of Pokemon GO: The demographic profile shows young people between 25 and 34, who are reunited with these characters that they loved during their childhood. We can see thousands of users through the streets catching Pokemon. Recently, players stormed to New York’s Central Park to catch Pokemon. This only increases the interest of other people. Also, the app received great attention in the media and social networks makes it a viral attraction.
DataXpand knows exactly who these users are, using DMP technology that leverages Anonymous data gathered from their premium publisher network. This is an innovative approach to buying audiences, which allows brands to reach these players. Go and catch ’em all!
DataXpand is the first International Data Management Platform (DMP) & Audience Marketplace with truly global scale and reach. DataXpand provides rich 3rd party data for previously untouched markets including Europe, US Hispanics & Latin America. Through its premium publisher partners, DataXpand creates the best and most reliable audience clusters based on how users browse, search, show interest or intent. Currently having partnerships with more than 650 publishers, 320 million unique users & integrated in more than 40 platforms ready to buy. Within their data sets consideration for language, age, and gender are top priority. Also available are custom, seasonal & lifestyle audiences.
MediaMath (www.mediamath.com) is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System®. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.
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