AlleyWatch: 15 People In NYC Who Are Changing Advertising That You Need to Know About
August 19, 2014
Joe Zawadzki, CEO, MediaMath
MediaMath founder and CEO Joe Zawadzki not only pioneered the first demand-side platform in the online marketing industry: he’s an active New York angel investor, with a special focus on adtech, of course. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time, Zawadzki is regularly invited to speak at major industry conferences and major events.
As founder, president and chairman of Poindexter Systems / [x+1], he incubated Right Media (which was bought by Yahoo!), and as managing member of Occam’s Razor, he shaped AOL’s yield management and DoubleClick’s buy-side optimization strategy.
Zawadzki holds several patents in the area of online methods for dynamic segmentation and content presentation. Impressive enough, but equally amazing: his children, Dune and Jack, were born on the summer and winter solstices, respectively.
Keep up with Joe: